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By:P.K. Choudhury
Published on 2001-02-01 by Universities Press

This book deals with the concept of 'branding'. Some of the topics dealt within this volume are; brand identity, brand management, brand positioning, the power of brand equity and the protection of brand in competitive environment. Branding is a very significant aspect of modern business management and plays an important role in the creation of a new product as well as its successful arrival in the market place.

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Book which was published by Universities Press since 2001-02-01 have ISBNs, ISBN 13 Code is 9788173713613 and ISBN 10 Code is 8173713618

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