The Seven Dimensions of Branding true
By:Muyiwa Kayode
Published on 2011-08-31 by AuthorHouse
Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with your brand consigned to the grave yard of marketing casualties! How is branding in an emerging economy different from the same exercise in a mature economy? What are the peculiar challenges brand managers face when they find themselves in socially complex and rapidly changing emerging markets? The Seven Dimensions of Branding articulates the fundamental elements of the branding process, with specific reference to Africas largest emerging market, Nigeria. Drawing on the authors more than two decades of helping local and international brands, the book gives you an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent. The Seven Dimensions shows how the universal principles of branding may be successfully applied in emerging economies.
This Book was ranked at 35 by Google Books for keyword branding.
Book ID of The Seven Dimensions of Branding's Books is aRNA5MXbgAEC, Book which was written byMuyiwa Kayodehave ETAG "z8iuZV+JHEI"
Book which was published by AuthorHouse since 2011-08-31 have ISBNs, ISBN 13 Code is 9781463434274 and ISBN 10 Code is 1463434278
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Book which have "124 Pages" is Printed at BOOK under CategoryBusiness and Economics
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