Pop Brands false
By:Nicholas Carah
Published on 2010 by Peter Lang
Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people’s mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them.
This Book was ranked at 25 by Google Books for keyword branding.
Book ID of Pop Brands's Books is NwsBMaDvvCQC, Book which was written byNicholas Carahhave ETAG "bW2EW6lYnWA"
Book which was published by Peter Lang since 2010 have ISBNs, ISBN 13 Code is 9781433105654 and ISBN 10 Code is 1433105659
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "199 Pages" is Printed at BOOK under CategoryMusic
Book was written in en
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