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By:Sachetti,Thibaud Zuppinger
Published on 2018-03-20 by John Wiley & Sons

Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.

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Book which was published by John Wiley & Sons since 2018-03-20 have ISBNs, ISBN 13 Code is 9781786301970 and ISBN 10 Code is 1786301970

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