Gender, Branding, and the Modern Music Industry true
By:Kristin J. Lieb
Published on 2018-01-12 by Routledge
Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars—and the industry power brokers who make their fortunes—have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being |short term brands,| positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.
This Book was ranked at 32 by Google Books for keyword branding.
Book ID of Gender, Branding, and the Modern Music Industry's Books is v-1GDwAAQBAJ, Book which was written byKristin J. Liebhave ETAG "Qh9bKpj0zDw"
Book which was published by Routledge since 2018-01-12 have ISBNs, ISBN 13 Code is 9781351662840 and ISBN 10 Code is 1351662848
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Book which have "266 Pages" is Printed at BOOK under CategorySocial Science
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