Brand/Story false
By:Joseph H. Hancock
Published on 2016-03-10 by Bloomsbury Publishing USA
Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value. New to this edition: ~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman ~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana ~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting
This Book was ranked at 16 by Google Books for keyword branding.
Book ID of Brand/Story's Books is VukTCwAAQBAJ, Book which was written byJoseph H. Hancockhave ETAG "Ip3of3i9ESI"
Book which was published by Bloomsbury Publishing USA since 2016-03-10 have ISBNs, ISBN 13 Code is 9781501300028 and ISBN 10 Code is 1501300024
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "240 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
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