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Branding true
By:John M. Murphy
Published on 2016-07-27 by Springer

Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.

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Book which was published by Springer since 2016-07-27 have ISBNs, ISBN 13 Code is 9781349126286 and ISBN 10 Code is 1349126284

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