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By:Ulrich Ermann,Klaus-Jürgen Hermanik
Published on 2017-11-22 by Routledge

Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical imaginations are evoked to brand goods and places as commodities in order to show or create connections and add value. Yet, not all that is branded was originally intended and created for markets. This volume aims to broaden current understanding of branding through a series of contributions from geography, history, political studies, cultural, and media studies, offering insight into how ordinary places, objects and practices become commodities through branding. In so doing, the contributions also show how nation, place and product as targets of branding can be seen as intertwined. To discuss these forms of branding, book chapters refer to states, cities, holiday destinations, food malls, movies, dances, post stamps and other items that serve as brands and/or are branded. The book will be of interest to students and scholars in geography, sociology, history, cultural studies and business studies who would like to gain an understanding of the intricate and surprising ways in which things, places, and cultural practices become brands.

This Book was ranked at 31 by Google Books for keyword branding.

Book ID of Branding the Nation, the Place, the Product's Books is Ht5CDwAAQBAJ, Book which was written byUlrich Ermann,Klaus-Jürgen Hermanikhave ETAG "uzbmWV4tvLw"

Book which was published by Routledge since 2017-11-22 have ISBNs, ISBN 13 Code is 9781315393247 and ISBN 10 Code is 1315393247

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