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By:Don E. Schultz,Heidi F. Schultz
Published on 2004 by South-Western Pub

Branding is a key consideration in any marketing or communications strategy, however, it has been subject to colossal overuse. |Brand Babble| will |right the ship| by identifying the key misconceptions and showing professionals how to recognize them, avoid them, and replace them with strategic and tactical insight for marketing and management.

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Book which was published by South-Western Pub since 2004 have ISBNs, ISBN 13 Code is 9780538727143 and ISBN 10 Code is 0538727144

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