The Activation Imperative true
By:William Rosen,Laurence Minsky
Published on 2016-11-29 by Rowman & Littlefield
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them—from simply projecting what a brand is to optimizing what it does—to move people closer to transaction. Drawing on years of research and experience with the world’s most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. They reveal how today’s more personalized and trackable communications illuminate tremendous diversity in paths-to-purchase and explain how to leverage this data to develop more effective strategies and creative targeted to individual inflection points. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today’s increasingly fragmented marketing landscape to more effectively and efficiently build brands and business.
This Book was ranked at 31 by Google Books for keyword branding.
Book ID of The Activation Imperative's Books is g-trDQAAQBAJ, Book which was written byWilliam Rosen,Laurence Minskyhave ETAG "5Y17RIe1/C0"
Book which was published by Rowman & Littlefield since 2016-11-29 have ISBNs, ISBN 13 Code is 9781442257054 and ISBN 10 Code is 1442257059
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Book which have "222 Pages" is Printed at BOOK under CategoryBusiness and Economics
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