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By:Edward F. McQuarrie,Barbara J. Phillips
Published on 2016-12-30 by Edward Elgar Publishing

Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.

This Book was ranked at 41 by Google Books for keyword branding.

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Book which was published by Edward Elgar Publishing since 2016-12-30 have ISBNs, ISBN 13 Code is 9781785365423 and ISBN 10 Code is 1785365428

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