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Value Creation and Branding in Television's Digital Age false
By:Timothy M. Todreas
Published on 1999 by Greenwood

Until recently, profit in the television industry went to the owners of the conduit, the distributors of content. As the industry enters the digital age, the distribution bottleneck will disappear and be replaced by the content creators themselves. Television today is not just 500 channels: it is countless millions of hours of programming stored on video servers around the world. For media companies wanting to create value in this new era, including the major networks, digital branding is key. This book provides detailed historical data, financial, models and informed discussion of profitability trends in the industry. It offers a framework for understanding and predicting profitability and describes the nature of branding as it applies to the television industry. It shows how a handful of dominant brands will emerge as sought-after organizers of content. Investors, industry consultants and executives, policy makers, students and academics will all find this book fascinating and informative.

This Book was ranked at 25 by Google Books for keyword branding.

Book ID of Value Creation and Branding in Television's Digital Age's Books is xY9_ZuivO1wC, Book which was written byTimothy M. Todreashave ETAG "021rPbg+BCE"

Book which was published by Greenwood since 1999 have ISBNs, ISBN 13 Code is 9781567202724 and ISBN 10 Code is 1567202721

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Book which have "222 Pages" is Printed at BOOK under CategoryBusiness and Economics

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