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By:Scott Stratten,Alison Stratten
Published on 2017-10-09 by John Wiley & Sons


|This book is about focus - it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business - because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind|--

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Book which was published by John Wiley & Sons since 2017-10-09 have ISBNs, ISBN 13 Code is 9781119417019 and ISBN 10 Code is 1119417015

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