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Teaching Case Studies - Marketing and Branding true
By:Jan-Philipp Büchler,Jennifer Decker
Published on 2018-01-15 by Logos Verlag Berlin GmbH


In this case study book we present real teaching cases in branding and marketing which are suitable for Bachelor and Master Programs in International and Strategic Management. Case study learning and teaching offers students and lecturers a great opportunity for class discussions on prevailing topics. Case studies can be used for individual and group work. The structure of the cases allows lecturers to use it in different contexts regarding exercises and educational objectives. Case teaching provides an interactive and challenging environment, involving diverse perspectives and complex interdependencies that trigger thoughts and discussions about practical business challenges.

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Book which was published by Logos Verlag Berlin GmbH since 2018-01-15 have ISBNs, ISBN 13 Code is 9783832546359 and ISBN 10 Code is 3832546359

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Book which have "184 Pages" is Printed at BOOK under CategoryBusiness and Economics

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Teaching Case Studies - Marketing and Branding byJan-Philipp Büchler,Jennifer Decker

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