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By:R. Govers,F. Go
Published on 2016-01-18 by Springer

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

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Book which was published by Springer since 2016-01-18 have ISBNs, ISBN 13 Code is 9780230247024 and ISBN 10 Code is 0230247024

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