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Perspectives on Branding false
By:Jason I. Miletsky,Genevieve Smith
Published on 2009 by Course Technology


The practice of branding has exploded in importance in recent years and marketers look to increase their brandÆs ability to connect with their audience. But, for all of its importance, there is often much confusion over what branding really is, why itÆs important, and how it should get done. This is particular true in the client/agency relationship, which oftentimes looks at a single branding issue in radically different ways. Perspectives on Branding provides both sides of the branding story. The book tackles branding by providing perspectives on over 100 branding sub-topics in the form of a point/counterpoint style from both the agency and client sides. Readers will gain valuable insight and understanding on branding through war stories and frank conversations between these two points of view.

This Book was ranked at 6 by Google Books for keyword branding.

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Book which was published by Course Technology since 2009 have ISBNs, ISBN 13 Code is 9781598638721 and ISBN 10 Code is 1598638726

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