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The Future of Branding true
By:Rajendra K. Srivastava,Gregory M. Thomas
Published on 2015-12-17 by SAGE Publications India


New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspiration for this book is to provide an outlet for cogent ideas that will help managers build and maintain brands in the future marketplace. Written by the leading minds management from around the globe who are redefining best practices in managing brands, It examines the future of branding on key concepts including brand performance management, brand strategy, brand building, revitalizing brands, brand valuation, brand analysis, brand protection, and brand experience. The all-star team includes: Martin Roll, Kevin Lane Keller, Don E. Schultz, Bernd Schmitt, Jean-Noel Kapferer, , V. Kumar, Bharath Rajan, Lluis Martinez-Ribes, Shi Zhang, Jean Yannis Suvatjis, Leslie de Chernatony, Vanessa M. Patrick and Henrik Hagtvedt, Gregory M Thomas, Jeffrey Parkhurst Srinivas Reddy, Anupam Jaju, Werner Reinartz, Jeffery Andrien, Paul Benoit, Philip C Zerrillo, Cem Bahadir, and Rajendra K Srivastava.

This Book was ranked at 14 by Google Books for keyword branding.

Book ID of The Future of Branding's Books is -lYlDAAAQBAJ, Book which was written byRajendra K. Srivastava,Gregory M. Thomashave ETAG "AkWinWTybko"

Book which was published by SAGE Publications India since 2015-12-17 have ISBNs, ISBN 13 Code is 9789351503194 and ISBN 10 Code is 9351503194

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