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By:Kaled K. Hameide
Published on 2011-02-14 by Fairchild Books

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as |mass customization| and |M-branding,| to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.

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Book which was published by Fairchild Books since 2011-02-14 have ISBNs, ISBN 13 Code is 9781563678745 and ISBN 10 Code is 1563678748

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