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By:Nigel Morgan,Annette Pritchard,Roger Pride
Published on 2012-05-23 by Routledge

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

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Book which was published by Routledge since 2012-05-23 have ISBNs, ISBN 13 Code is 9781136346620 and ISBN 10 Code is 1136346627

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