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By:Simon Anholt
Published on 2006-11-13 by Springer

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

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Book which was published by Springer since 2006-11-13 have ISBNs, ISBN 13 Code is 9780230627727 and ISBN 10 Code is 0230627722

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