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The case for b2b branding false
By:Bob Lamons
Published on 2005-10-20 by South-Western Pub

Intel and Performance. 3M and Innovation. UPS and Reliability. Companies with the most highly developed brand images can be associated with a single attribute. Though much has been written about branding at the consumer level, B2B branding is a completely different game. But this enlightening new book delivers the secrets to success. Written by highly regarded branding authority Bob Lamons, THE CASE FOR B2B BRANDING: PULLING AWAY FROM THE BUSINESS-TO-BUSINESS PACK takes an in-depth look at more than 20 companies with enviable branding track records, allowing readers to learn from industry's best. It also delivers an effective seven-step process for developing a strong brand in the business-to-business segment. While competition increases, product differences are fading. Backed by relevant examples and intriguing case histories, Lamons illustrates the need for branding to be a fundamental business strategy. This thought-provoking, case-filled book is packed with practical insights, illustrations, tips, and tools that readers can immediately put into action to create stronger, more valuable brands.

This Book was ranked at 25 by Google Books for keyword branding.

Book ID of The case for b2b branding's Books is F0NaAAAAYAAJ, Book which was written byBob Lamonshave ETAG "f0t2bWLEamc"

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