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Download Branding: a Very Short Introduction PDF Books Free

Branding: a Very Short Introduction false
By:Robert Jones
Published on 2017-06-13 by Oxford University Press


In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.

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Book which was published by Oxford University Press since 2017-06-13 have ISBNs, ISBN 13 Code is 9780198749912 and ISBN 10 Code is 0198749910

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