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By:Ko Floor
Published on 2006 by Kogan Page Publishers

Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.

This Book was ranked at 16 by Google Books for keyword branding.

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Book which was published by Kogan Page Publishers since 2006 have ISBNs, ISBN 13 Code is 9780749448325 and ISBN 10 Code is 0749448326

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