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Branding in Governance and Public Management true
By:Jasper Eshuis,E.H. Klijn
Published on 2012-01-30 by Routledge

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to invest their energy in governance processes. Public administration scholars so far have however paid little attention to branding. This book provides a systematic analysis of branding as phenomenon in governance. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding. Branding in Public Governance and Management highlights the growing importance of public banding as a public management strategy to influence political events, decision-making processes and outcomes in governance processes.

This Book was ranked at 33 by Google Books for keyword branding.

Book ID of Branding in Governance and Public Management's Books is LufGBQAAQBAJ, Book which was written byJasper Eshuis,E.H. Klijnhave ETAG "J0fzvh/LFh8"

Book which was published by Routledge since 2012-01-30 have ISBNs, ISBN 13 Code is 9781136504945 and ISBN 10 Code is 113650494X

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Book which have "188 Pages" is Printed at BOOK under CategoryBusiness and Economics

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Branding in Governance and Public Management -Jasper Eshuis,E.H. Klijn- 9781136504945

Branding in Governance and Public Management -Jasper Eshuis,E.H. Klijn- 113650494X

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