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Branding in a Competitive Marketplace true
By:Rajat K. Baisya
Published on 2013-04-30 by SAGE Publishing India

In a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and result in definite sales. Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and its strategic management. It also covers brand extension, brand positioning, brand acquisition, and brand valuation and divestment as well as new models for successfully managing brands in a competitive business environment. The book has numerous real-life examples from brands like Mortein, Kingfisher, Godrej, Canon, Ujala, and Nirula's to illustrate its points. It also includes live cases to highlight the elements of branding that made those brands successful. These cases also show how marketers methodically projected their brand's superiority over competitors' and succeeded in winning the consumer's mind-space. The book has been designed to provide brand marketers with systematic lessons on strategic thinking, strategic planning and strategic actions.

This Book was ranked at 14 by Google Books for keyword branding.

Book ID of Branding in a Competitive Marketplace's Books is 5RdBDwAAQBAJ, Book which was written byRajat K. Baisyahave ETAG "0H8LLtu2rOY"

Book which was published by SAGE Publishing India since 2013-04-30 have ISBNs, ISBN 13 Code is 9788132117506 and ISBN 10 Code is 8132117506

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Book which have "268 Pages" is Printed at BOOK under CategoryBusiness and Economics

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