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Branding Health Services false
By:Gil Bashe,Nancy J. Hicks,Amy Ziegenfuss
Published on 2000-01-01 by Jones & Bartlett Learning


Branding Health Services is the first book to explore how to create, protect and enhance brands in the health service industry. Readers will explore the use of branding in other industries, And The evolution of marketing differences between product and services branding. Examples of case studies include creating a brand from a new identity, protecting and enhancing a power brand, branding product lines, international brand extension, And The effect operational decisions can have on branding. Each chapter ends with a Lessons Learned section providing the reader with a ready-to-use toolbox of branding tips.

This Book was ranked at 3 by Google Books for keyword branding.

Book ID of Branding Health Services's Books is f7j6mRTY2VcC, Book which was written byGil Bashe,Nancy J. Hicks,Amy Ziegenfusshave ETAG "+FA2mefXxnw"

Book which was published by Jones & Bartlett Learning since 2000-01-01 have ISBNs, ISBN 13 Code is 9780834211759 and ISBN 10 Code is 0834211750

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Book which have "250 Pages" is Printed at BOOK under CategoryMedical

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Branding Health Services byGil Bashe,Nancy J. Hicks,Amy Ziegenfuss

Branding Health Services -Gil Bashe,Nancy J. Hicks,Amy Ziegenfuss- 9780834211759

Branding Health Services -Gil Bashe,Nancy J. Hicks,Amy Ziegenfuss- 0834211750

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