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Branding and Sustainable Competitive Advantage: Building Virtual Presence true
By:Kapoor, Avinash
Published on 2011-09-30 by IGI Global

Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers\u0092 minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers\u0092 perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.

This Book was ranked at 4 by Google Books for keyword branding.

Book ID of Branding and Sustainable Competitive Advantage: Building Virtual Presence's Books is BemeBQAAQBAJ, Book which was written byKapoor, Avinashhave ETAG "nB+S99F8KuY"

Book which was published by IGI Global since 2011-09-30 have ISBNs, ISBN 13 Code is 9781613501726 and ISBN 10 Code is 1613501722

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Book which have "294 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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