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By:Ulrike Arnhold
Published on 2010-11-22 by Springer Science & Business Media

From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.

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Book which was published by Springer Science & Business Media since 2010-11-22 have ISBNs, ISBN 13 Code is 9783834988577 and ISBN 10 Code is 383498857X

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