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By:D. Jackson
Published on 2003-10-06 by Springer

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

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Book which was published by Springer since 2003-10-06 have ISBNs, ISBN 13 Code is 9780230503267 and ISBN 10 Code is 0230503268

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