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Rethinking Place Branding true
By:Mihalis Kavaratzis,Gary Warnaby,Gregory Ashworth
Published on 2014-11-25 by Springer


As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.\u200b

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Book ID of Rethinking Place Branding's Books is 0_2WBQAAQBAJ, Book which was written byMihalis Kavaratzis,Gary Warnaby,Gregory Ashworthhave ETAG "MhfELyUnw8s"

Book which was published by Springer since 2014-11-25 have ISBNs, ISBN 13 Code is 9783319124247 and ISBN 10 Code is 3319124242

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