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By:Melissa Davis,Jonathan Baldwin
Published on 2006-04-01 by AVA Publishing

Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. Book jacket.

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Book which was published by AVA Publishing since 2006-04-01 have ISBNs, ISBN 13 Code is 9782940373000 and ISBN 10 Code is 2940373000

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