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Competition in Higher Education Branding and Marketing true
By:Antigoni Papadimitriou
Published on 2017-10-06 by Springer


This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.

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Book which was published by Springer since 2017-10-06 have ISBNs, ISBN 13 Code is 9783319585277 and ISBN 10 Code is 3319585274

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