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By:Lisa D. Spiller,Jeff Bergner
Published on 2011-07-31 by ABC-CLIO

· |Promise meters| with which to evaluate candidate campaign promises and marketing strategies · Charts and tables that summarize information about political marketing, including presidential campaign slogans, political fundraising regulations, and results · Sidebars highlighting campaign quotes and calling out key points · Enlightening, chapter-by-chapter summaries of lessons learned to empower voters to resist political campaign marketing manipulation

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