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By:Anne Miltenburg
Published on 2018-01-18 by Bis Publishers

Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. Brand the Change challenges you to put your head above the clouds to formulate a compelling big vision, while having your feet in the mud: to understand how to realize that vision by selling yourself well and all the practical branding challenges that come with it. The book unpacks the brand building process in practical steps, offers you the tools and exercises to build your own brand, offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change making brands. The content is developed based on years of experience in building brands, conversations with dozens of changemakers across to understand what their branding challenges and need for knowledge and skills are and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.

This Book was ranked at 10 by Google Books for keyword branding.

Book ID of Brand the Change's Books is rTRVswEACAAJ, Book which was written byAnne Miltenburghave ETAG "CuKkQjXHNus"

Book which was published by Bis Publishers since 2018-01-18 have ISBNs, ISBN 13 Code is 9789063694784 and ISBN 10 Code is 9063694784

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