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Basics of Branding true
By:Jay Gronlund
Published on 2013-08-23 by Business Expert Press

Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don’t realize exactly what and how much goes into this branding process. This book will explain this process. In an easy-to-understand writing style, Gronlund will show you the fundamentals that will help develop a value proposition that will excite customers. Branding is all about creating a message or an impression that makes an impact and creates a rational and emotional connection with a customer. Forming a bond of trust and comfort will build brand equity (i.e., how people value your brand) and customer loyalty. We are living in a dynamic, transformative global economy with mind-boggling advances in technology. Managers today can easily become preoccupied with social media vehicles and the innovative features of electronic devices, and hence neglect the importance of the content or the message. Adhering to the core elements of positioning and branding will help them develop more emotionally rich and powerful content. And B2B managers will better understand and discover the real value of good branding, so that their marketing and sales communications will go beyond product features and emphasize relevant benefits that will strengthen their relationships with targeted customers.

This Book was ranked at 21 by Google Books for keyword branding.

Book ID of Basics of Branding's Books is NymCYXHNG6YC, Book which was written byJay Gronlundhave ETAG "2YIxD9qEmXQ"

Book which was published by Business Expert Press since 2013-08-23 have ISBNs, ISBN 13 Code is 9781606495933 and ISBN 10 Code is 1606495933

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Book which have "206 Pages" is Printed at BOOK under CategoryBusiness and Economics

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